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Treehugg Love After my blog was picked up by Murketing last month, Treehugger got a hold of it and wrote a short article about the project. Even though it's more of a photography and writing project than design, I've enjoyed it a lot and it's led to a gig writing part-time for Treehugger. It's also exposed my work to thousands of new viewers, far more than I ever thought would be looking at photos of what socks and underwear I buy. >>TreeHugger post on BuyByBrian |
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BWJ x Murketing I was recently interviewed about my side project—BuyByBrian—on Murketing.com (a site run by Rob Walker, the author of NYT Magazine's weekly column "Consumed"). After packing up almost everything I owned into a moving van last fall, it was broken into and left empty. Since that day I have been cataloging everything I buy—that isn't disposible—and taking note of key details, while analyzing my thoughts and rationale for buying whatever it is. It was fun being interviewed and brought my project to a whole new audience. |
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Pop!Tech Artifact UPDATE: The Pop!Tech Artifact was recently nominated for Best of Show in the AIGA New England Bone Show. The winner will be announced at the show in early June. This piece was created in real-time at the 2006 Pop!Tech conference in Camden, Maine. The day the conference ended, I flew with the files to Chicago where they were custom printed on an HP Indigo press. The idea was to have an individualized book printed and received by the participants the same week they returned home. By using variable printing, each book’s cover was personalized with the recipients name as well as the carbon footprint they made traveling to the event (*with a list of ways to offset that number inside). It was decided before the conference began, that 100 pages would be designed each day of the 3-day event. This created a solid feeling artifact that catalogued the experience of the event and stood in contrast to the traditional conference guides one might expect. The size and format minimized the need for a complex grid, allowing each spread to be creative, unique and fun. The materials, photographs, and content were unknown in the beginning. All of the content was contributed by the participants as well as a team of writers throughout the event. |
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Dangerous Ideas This year’s theme for the Pop!Tech conference was Dangerous Ideas. A fuse was added to the Pop!Tech logo to expand on the organizations established identity and illustrate the theme of the event in a simple and iconic way. The identity was applied across a broad range of collateral material, including a program, name tags, volunteer uniforms, scarves, pens, messenger bags and journals. The journals were made using paper scraps left-over from previous jobs and the cover was created by kiss cutting sheets of recycled tire rubber. The rubber bomb could be peeled out by the recipient and used as a coaster for their Zico coconut milk (the official drink of Pop!Tech 2006). |
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Aegis photoshoot After going to Las Vegas and experiencing InterBike, I observed almost every bike company in the business and it was obvious that Aegis had something almost every other bike company doesn’t have—a story. They aren’t made by faceless machines in China or Taiwan, every Aegis bicycle is handcrafted by a handful of people Up North in Maine. They are custom painted to fulfill the desire of each rider who buys one. And they are beautiful. Aegis can’t compete with the big name companies marketing budgets and their story deserves more than a flimsy catalog. They make bikes for people who dream about bikes, so it seemed fitting to record their story in a case bound book that dealers can share with customers and owners can cherish along with their new bikes. I trekked up to the very Northern edge of Maine to see how these bikes were made and meet the skilled individuals who make them. I photographed the factory and the process of handcrafting these carbon fiber machines. I also photographed a variety of frames, and paint jobs against a bright blue sky to try and capture the beauty and diversity of color that a potential owner has to choose from. The book is being finished up and should be out this spring. |
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Waterfall Arts t-shirt After John Bielenberg worked to develop the identity for Waterfall Arts, a non-profit contemporary art center in Belfast and Montville, Maine, he asked for help designing a shirt that used the identity in a creative and dynamic way. Using a list of words that described the organization, an environment was created to enhance the logo and illustrate part of the Waterfall Arts mission: to generate awareness of the deep connections between art and nature in the lives of all people. |
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Aegis gets a facelift We all love bicycles around here, and Aegis makes some of the most beautiful ones we've seen. The problem is, their name is just as much a legend as the mythical shield their moniker is derived from—lots of people have heard of them, but very few have seen, or better yet, ridden one. The company is still catching it's balance after a new owner saved them from bankruptcy two years ago, and there is a lot that needs to be done to help Aegis compete with all the Taiwanese and Chinese frames rolling around out there. The biggest advantage a small American company has over it's competition is a great story. We are working to bring that story to life in the form of special edition book for dealers. Dealers are the ones who have a huge influence on which bikes a customer will test ride, as well as what stock the shop will carry. Aegis doesn't currently have the recources to undergo an entire identity overhaul and it wouldn't be cost effective for them to replace all of their designed materials because on a dramatic logo change. So it's just been given a facelift. The form is similar to the original, but much improved with cleaner lines. So far, Aegis has adopted the new symbol, but they continue to use their older logotype on their website. We hope to continue updating their entire identity over time to reflect the beauty in their bikes. |
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